How are you improving yourself this year? 

I am a big lover of self-development. I love to grow as a person and really enjoy learning and then passing on what I have learnt to others.

I use the following methods to develop but there are so much more out there:

  • Read books, E-Books and blogs
  • Listen to Podcasts whilst riding or driving
  • Watch Ted Talks and other videos.
  • Attend networking meetings and talk with others in your industry or related industry
  • Watch presentations about personal stories and insights into different professions

Everyone learns differently so it’s best to find the way that suits you the most. Once you have found the way that works, keep doing it.

Hope this has been useful and let me know how you are developing you and your business this year!

What happens to your social media when you’re ill?

Do you have days when you cannot be bothered to go onto social media?

I know I have so I thought I would write about it!

If you run a business then you need to be prepared for the days where you fall ill or, on the other extreme, get too busy to market your business. Suddenly you don’t have enough time to get everything done. When this happens normally the first thing to be dropped is social media, blogging or anything thing else that doesn’t give you an ROI straight away.

I hear this all the time as I talk to people about social media and it infuriates me.

Why? I used to hold down a full-time job and run a marketing business (before focussing on my business full time) and still used to send out more content than most people. At the peak, I was producing two blogs and newsletters, running a Networking Hour on Twitter, two radio shows, one podcast per week and running social media accounts for clients. If you do more than that, please let me know and I will buy you a drink!

If you want to do something then you will!!

Now, I get that some people can’t manage that level of content all of the time but it’s not that hard when you have a plan. That way, if something did happen, you could still manage the content that needs to be sent out to your customers.

Here are my 5 top tips for managing your content when you are ill or busy:

1. Schedule as much as you can so you know that your content will go out. This is great for blogs, podcasts and social media.

2. Have a library of content (blogs, podcasts and videos for example) that you can call upon if you need too. That way you are not panic writing when you are not feeling up to making even a cup of tea.

3. Have your key messages for social media to hand so if you need to pass it to someone, you both know the same message is being said. There are people who can help you do this from a few days to weeks. Especially when you are busy, this could really help you out.

4. Have a marketing plan for the year to anticipate busy periods. That way you won’t be in the position that you are “too busy” to create content. I am a great fan of planning in writing blocks when it is quiet and building a bank of material I can use.

5. Cross pollinate your content. Blogs can become videos or LinkedIn articles as well as newsletters to send out to mailing lists and all of these can filter down into tweets and Facebook posts.  Use what you’ve got across all your platforms. Also, if you are exhibiting or speaking at an event then you have so much content that you can use.

I hope this helps and if you have any questions then let me know.

5 Ways to get involved with Grow Marketing and Media in 2019!

At Grow Marekting and Media, we want to help as many people become confident using social media for their business or community project. This includes what to post, what content to create and giving then new and exciting skills for them and their team to use.

So, we have five simple ways you can get started with straight away to make sure 2019 will be a great year for your social media.

Free Guides and Downloads

On our website, we are including FREE guides and downloads for to you learn from. These range from different topics and are updated regularly. Topics range from Networking, Podcasting, Networking Hours, Social Media Guide to what to do at an event.

14 Day Challenges

Covering topics such as Video, Creating Content, Twitter, LinkedIn to Facebook and Instagram, we cover these topics in a 14 Day Progamm that includes daily challenges, articles, newsletters and a private Facebook Group to answer all of your questions.

Book into a 1-2-1 with Gary

If you are stuck in a rut with what to post or need to be shown something regarding your social media or website, book a 1-2-1 with Gary and we can overcome this. This includes reviewing your current content, showing you how to navigate a platform to coming up with ideas for your posts.

Join the Grow Marketing Subcription

If you would like regular marketing support but you are on a budget, come and join us! For only £25 per month, you will get access to our private Facebook Group and receive a Daily Challenge and Marketing Idea, a Weekly Article and a Monthly Review Call.

Follow us on Social Media

Grow Maketing and Media is on Facebook, Twitter, Instagram, Youtube and Podcasting Platforms. Each will give you content for you to enjoy for FREE!

Also, come and join us in our FREE Facebook Group called Grow Marketing Community for regular updates and articles.

See you soon and remember, if you want to start taking action and getting results from your social media, let’s have a chat!!

In 2019, I’m excited about….

Here are 10 things that I’m excited about in 2019!

1. Starting my new podcast “A Day in the Life of….”.
2. Launching the new Grow Marketing Subscription.
3. Re-Launch of Grow Library.
4. Bringing in Contributors into the Grow Marketing and Media.
5. Getting more involved with community projects in Warwickshire.
6. Testing out new video techniques.
7. Doing more Facebook Lives and live streaming.
8. Expanding my network and public speaking skills.
9. Creating more marketing assets including radio interviews, articles in magazines and joint video and Facebook Lives.
10. Continuing to help my existing clients and growing my business.

So here are mine, now what’s yours? Let me know what you think and post them in the comments below!!

Here’s to a fantastic 2019!

Merry Christmas Everyone!!

2018 has been incredible and I would love to take this opportunity to thank everyone for your support this year! I have met some fantastic people at all of the events that I have attended, improved my digital skills, my knowledge and was able to promote people on-line and off-line in ways I did not imagine at the start of the year.

Without your help, I would not of been able to achieve half the things that I have

This month has been manic so I will be spending Christmas catching up with loved ones and relaxing so my body can rest and rebuild.

I hope you spend Christmas doing what you love to do and with the people who you want to spend it with.

So, Merry Christmas Everyone and a Happy New Year!

Keep posting over Christmas!

When the close of business on Friday 22nd December comes, many businesses break up for their Christmas break and be away for the business till January (apart from retailers who are in full swing and probably pulling their hair out).

Their thoughts turn to Christmas, the presents they haven’t yet purchased and what they will be doing during their break. I doubt that many will be thinking about work or their social media strategy between their break up and their return to work date.

But……

This is also when many people have more free time so they spend more time on social media. Now this might not be all business related but a proportion will be and if your competitors are not sending messages, your messages will reach more people compared to theirs.

So my main message is for you to make sure you have messages scheduled to go out on your social media platforms until you get back to work on the 2nd, 7th or 14th January!

Think about it, people are at home looking at their phones and browsing Facebook, Twitter and LinkedIn. Surely you want your messages to reach them?

Luckily with scheduling software like Buffer, Hootsuite and the many others on the market, you can do this with little to no cost if you have the time.

Here are a few things to do before you break up for your Christmas Break:

Take a picture or a video with your team shouting Merry Christmas (another for Happy New Year)

Make sure you have messages scheduled until you arrive back at work

Write down any marketing ideas from this year that you saw other people doing (you will forget if you don’t write them down)

It’s also a great time to post about the community projects as this relates to your business but aren’t selling posts. At this time of year, this strategy works well as people are more community focused.

Also, use this time to share other people’s posts. Look at your suppliers and customers social media feeds and work out which messages your audience would like to read. Make sure everything you share will provide value to your audience.

If you are thinking to yourself that this sounds great but I don’t have the time, let us know and we can do this for you. We can use your existing content as well as generate new content for you. This can be for only a few weeks as well and doesn’t take mulch time to set up.

The main thing is for you to be able to switch off, relax and not worry about your marketing as you know it’s been managed and organised.

Hope you have a Merry Christmas and a Happy New Year!

Grow Marketing Subscription will be launching in 2019

  • Do you need on going marketing support but on a budget?
  • Are you posting on Social Media without a plan and nothing to show for it?
  • Are you looking to get more sales leads but do not know where to start?

I will be offering a monthly marketing subscription that will be able to solve any of the above problems for you when you become a member of the Grow Marketing Subscription.

This all kicks off on Monday 7th January!

I get it, You set up a business because you love what you do and you want to help others. Along the way, you realise you have to market your business and you just post on social media once, twice or every day without a plan. Then after a while, you get fed up as you haven’t seen any results from social media so you stop doing it. The problem isn’t social media, it is not having a plan to be able to use social media effectively.

So, What is the Grow Marketing Subscription?

The Grow Marketing Subscription is a way of having me as part of your business supporting you each month. I will be there to give advice, help you plan your marketing, review your messages and make sure you are sending the right content. I will also hold you accountable if you need someone to push you to complete that weekly Blog or monthly Newsletter that you have said you will do “at some point”.

You will get the following for ONLY £25 per month.

* A daily mini challenge to give you ideas of what to do on that day within your marketing.

* Access to a weekly blog exclusive to members with a challenge for you to complete.

* 30 minute Skype or telephone call once a month to review your social media.

* A free guide on different topics each month.

* Private Facebook Group for members to share advice and network.

* Monthly Facebook Live Slot on different topics (held by the members and myself).

* Telephone support when required.

  • Are you struggling to stand out from the competition?
  • Do you want to use social media for your business but don’t know where to start?
  • Are you afraid if you carry on the way you are, the business could end?

What are the benefits are being in The Grow Marketing Subscription?

As a member you will get:

* A structured way of marketing that will take away the stress of planning.

* Support from me to help you if you cannot figure out how to do something.

* Access to a different 14 Day Challenge each month so you can learn when you have a spare few moments.

* The support of others in the private Facebook Group.

* You are not tied into a 12-month contract! This is based on a month to month basis so if you want to stop at any time then you can (payment is for the month ahead).

Want to join up? Take your next step here!

  • Still not sure? What is stopping you from changing?

If you are feeling like any of the above quotes apply to you then you need to change and sign up. If you do what you have always done, you will get the results you have always had! With the support from myself and with your knowledge of your industry, we can work together to make

sure that your marketing is working the best it can be.

If you would like to sign up for this, fill out the form below and I will be in touch with the first invoice and access to the Private Facebook Group within 24 hours of the payment being received. The welcome email will give you timings of when the activities per month will take place.

If I sold all of this separately, this would total over £200 per month!

I am here to help and support your marketing and I look forward to working with you!

Want to join up? Take your next step here!

My Top Ten Highlights of 2018

With 2018 coming to an end, I wanted to share with you my top 10 highlights of 2018 (in no particular order).

1. 2018 was the year that I passed the Leamington Hour baton to the Cat Dutton and Kathrine Attread. They will be fantastic!

2. Carrying on working on community projects such as The Friends of The Pump Room Gardens and the free training sessions I have volunteered my time for.

3. All of the people I have met and spoken to at any networking events. You have all helped along this journey. Also all of the networking and other events I have attended (TEDx being one that springs to mind).

4. Working on different events such as Leamington Business Awards, Art in the Park and Leamington Food and Drink Festival (to name a few!).

5. Working and learning with all of my clients. Each person brings a different view, experience and knowledge which has meant that everyday has been different and exciting.

6. Building my business including various social media accounts, website and promotional items.

7. Seeing all of the new and exciting opportunities that are happening within the technology and social media industries.

8. All of the knowledge I have gained over the last year, I’m so excited about 2019!

9. All of the public speaking I have done from 4Sights, Facebook Lives and training sessions that I’ve hosted.

10. All my friends and family. Without you I wouldn’t be here!

In summary, 2018 has been the year for enhancing and bringing value to everything I do and 2019 will be the year of new opportunities, more to come shortly.

Have a Merry Christmas everyone!

How to Build a Video Series

Photo 11-09-2018, 12 00 52

Before you start you video series, there are a few things to consider that will give you better idea of what the videos will be like, who will be watching and why you are doing them in the first place. I also find it cuts the time the production time down as you will be more focused and you know what you want to achieve (and the message will be clearer which makes for a better video).

So, here are a few things to consider:

Where does it fit into your marketing plan?
Every bit of marketing you do needs to have a purpose and fit into the overall plan for your business. A video series could do one of these things:

  • Educate your viewers
  • Update you viewers on new products, services, policy changes etc
  • Showcase a particular series of products or services
  • Answer any questions that people have asked

Where will you record them?
Choosing the right location is key for any video series. It is always good to have a space where you feel comfortable and control all of the variables.

Who is your audience?
By knowing who your audience are, you can tailor the content for them and make it as valuable as possible. Also, if you are using the video to highlight new products and services, you can look at their pain points and target the benefits of your product to them.

What will the content be?
This question looks simple but before you press record, you need to know not only what that video will be about bit how it fits within the video series. This way, you can refer to other videos within the series.

Also, by working out what content you will be including within the video series, you will reduce you recording time!

How often will you be releasing them?
Choose a frequency that not only suits you but your audience. It’s better to say that you will be releasing a weekly video or a monthly video and then release extra content then committing to daily videos and not keeping up with them.

This will also depend on the content that you want to release. A company who will be using video to update their viewers with policy changes might have enough content for monthly videos whilst a retailer could have enough content for a daily videos.

Whatever the frequency, make sure you release the videos at the same time and day so people get used the content being available. Examples include 12pm everyday,  every Monday at 7am and the first Wednesday of each month at 6pm.

Where are you going to post them?
Once you know who you are going to target, you can then decided where to share the content. First, share it in places where your ideal customers will be and then anywhere else you think it will provide value. Consider having them within your website, blogs and other platforms (such as YouTube).

Where else you can do with the content?
Once you have the idea and the content, you could turn the idea for the video series into so many things.

Examples include:

  • Podcast Series
  • Live streaming series
  • Mini pieces of content (such as pictures, quotes or mini videos)
  • Talks and seminars
  • Webinars
  • Presentations to give to companies

Also, you could share the series with networking groups and collaborators so the content will reach new audiences and they will provide value from them.

Do you need anyone else to come in to support it
By deciding what the series will look like, what format they will be in and who you will be targeting, you might find that you need extra support inn making these videos.

It could be you need someone to put the videos together, to help you record them, to bring in extra equipment or you might need guests to interview. By deciding all of these now, it will make the final video series easier to record and save you time!

Good Luck and let me know how you get on! Remember, if you need a hand with building this, I am available for 1-2-1 Training Sessions and the 14 Day Video Challenge will help!