7 Tips for Retailers to rocket your Social Media

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As someone who has been working in a shop environment for 18 years, I understand that working in a shop is difficult. There are a lot of plates to juggle and marketing can slip down that ever growing list of jobs to do.

I have created a list of tips that could save you time and if implemented correctly will help you with your marketing.

Use quiet times in the shop to plan and schedule 

When you have a quiet few minutes or just before you open, you have a chance to create and plan your social media. One easy way of doing this is to decide on your top 20 key messages that you want to send out. These should be a mixture of Broadcasting messages (showing products, services, websites links etc) and Engaging Messages (these can be polls, questions, pictures of stock asking people’s opinions and anything else to create engagement).

Once you have these 20 key messages you can schedule these into your social media. That way even if you get busy you will have a presence on the platforms where your customers can see you.

Also, use this time to take photographs and videos to use later. This will give you content that you can use and a library of images to send out if and when you need it.

Do not link your Facebook to your Twitter Feed! 

This is a big no!! Facebook and Twitter’s timeline are different and linking to your Facebook page shows that you do not care about Twitter and your followers. It doesn’t take long to keep the original message (link, picture, video etc) and put it on Twitter or a scheduling tool to tweet later and will make a massive difference to your engagement.

Choose a product of the week at key times

This is a great way to you showcasing your products and introducing your audience to other items. To start off with these could be your best sellers, New items of stock or reduced items. The secret with this is that you can also introduce other items that could work well with that item at the same time. This means you might get the original sale but also create interest in another item!

Update your website with fresh content

All of the pages on your website can be used on your social media and in turn, your social media should drive traffic to the shop or your website. If the information on the website is outdated then you are not giving your customers up to date information and not giving you the best chance to showcase your business.

Take your most commonly asked questions and turn into Blogs

You know your business and your customers better than anyone! This means you know what they are not sure about, what they are concerned/interested about and how you can help them.

I would suggest that creating a blog with these questions would be an easy way of educating your customers and helping new customers build engagement. Make sure these go out regularly (once a week is ideal) and send that blog out to your existing database as a newsletter.

Had a new delivery, video or photograph it.

This is brilliant as it creates new content you can use and people want to see what is coming out of the box!! This helps with content creation and people will want to look at your feed just in case you post something new.

Do a countdown to a new promotion 

Make every promotion or launching an event in its own right. People love to see new and exciting products or services so tell them about it. This guide gives you a little idea of what I would do.

Before-

  • When you know the launch date, make a poster to advertise on-line
  • Make a Facebook Event and invite your following along (make sure you then update this regularly).
  • Send out a newsletter to your database and blog about it (to share on social media).

1 week out-

  • Make it the main message on your social media.
  • Send out another newsletter and blog.
  • Video yourself in the shop giving a few details of it to show how excited you are.
  • Do a daily countdown on social media.

On the day-

  • Go all out and advertise everywhere!
  • Schedule posts on social media as hopefully you will be too busy.
  • Do a video in-store to show the latest launch and the people’s reactions to it.

After the launch just keeps banging the drum and keep the excitement there! (I will do another blog about this soon and can help you 1-2-1 with this if you need a hand).

Know what events are happening in your town and see how you can get involved. 

In every City, Town or Village, there are events happening that you can get involved with. These are a great way for people to see you outside of the store and get you in front of a new audience. Some of these events could include Christmas and Summer Markets, Art and local Fairs just to give a few examples.

Include the Hashtags that work and are popular in your location. 

Hashtags are a way of getting your messages to an audience that might not be following you. This is because people search for hashtags to see who is talking about them. Every location will have 1-2 hashtags that people use but make sure you are using the ones that are popular and are being seen by people.

Hope you enjoyed these tips and if you need anything then please let me know!

Can you still see your goals?

For some people, they might not remember their goals from the start of the year whilst some will know how they are tracking.

For me, I set a number of goals at the start of the year and then made mini goals based on them. These have changed throughout the months but I know how I am doing against them and what I need to do to hit them.

Here are a few questions I would like to throw out to it today:

Can you remember your goals?
Firstly, did you write them down? If not then can you remember them? If you did write them down, how are you doing compared to them and if you can remember them, write them down NOW! This way your goals become real and not something just inside your head.

Do you need to change direction or change your goals?
If you are in the wrong direction (but can still see the goal) or have you lost it and the goals are no longer relevant or not achievable. Whatever the answer, use this time to refocus and make your goals achievable. Create mini goals and work towards these to start implementing change.

Who can you get into your business to achieve them?
If it’s a case that your goals are still achievable but you need support from others, make the decision whether to get them in. It could be the difference between you hitting the target or missing it. The short-term cost could pay dividends and kickstart you to a fabulous 2018.

How can you increase your awareness or visibility to increase sales?
Are there any events you can attend or can you increase your social media presence to improve your results? If this is something that could make or break you hitting your targets, decide whether to change this now.

Review your products and Services, are they working for you? 
This is a great time to review where your revenue is coming from and which services are bringing in the best return on investment. If you keep doing the services that are bringing you the best revenue, you will be hitting your targets quicker than focussing in what’s not.

What are your 3 goals for the rest of 2018?
So, after you have reviewed all of the points above, decide on three goals that will help you from your business. From these three goals, break these down into the next three months and work towards them. This way you will be more focused for the rest of year and finish 2018 on a high!

Good luck and speak to you soon,

10 Networking Tips (plus one more for good luck!) ​

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I have been running and attending networking events for nearly 4 years now and I have seen mistakes at these events and I have made plenty myself. I am hoping that if I share these with you, you can avoid making these or recognise the fact you do a few and stop!

Be prepared, have business cards, leaflets, roller banners and a 40-second pitch that tells people about your business and how you can help them.

All of the above are tools that you are in control of and that can help you look professional, welcoming and someone who knows what they are doing (even if inside you are a nervous wreck).

Plan what you want to get out of each meeting.

If you go into a meeting and you do not know what you want then you have not got a plan. Know what service, product, the person you need to speak to or the latest news that you want to share.

Get to know people and ask open questions.

So many people forget that people buy from people that they know, like and trust so find out about the person as well as the business. Ask questions, build a rapport with them and then find out about their business.

Add value to the interaction and have something to send or help that person which is free.

This is a great way of adding value to an interaction and giving away free advice. Yes, I said it, give away free advice. I believe that if you add value to an interaction by supplying a useful tip, sending a blog that would help or passing on a useful contact that you have then that person receiving it will be more likely to carry on interacting with you. They will also be more likely to buy from you as they trust you and you have helped them in the past.

Do not go into a sales pitch as soon as you meet someone for the first time.

This is a classic mistake where people go up to you and start selling to you straight away before they even know you. You sadly see this all the time and it destroys any hope of building any trust between the two parties involved.

Do not talk yourself out of the sale especially if you know someone well.

This is something that I am really good at! I know I can help people but I talk myself out of sales or just don’t recommend myself enough as I have always been used to recommend other people. The problem is that you are harming that person who asked as they might well need your help and also it will hinder your business.

Choose the right networking group based on your personality.

Every networking group has a different feel, formality and format and you need to choose the best one for one. This could be the best for your business or personality but I would recommend testing different groups out to see which one feels the best for you.

Use a team role, speaking slot or help out within the group to raise your profile.

At some events, you need a team to organise the events which would help raise your profile. Also, if you can become a guest speaker or have a speak that you can could then that is another way of people remembering you.

Use social media to keep in touch with people in between meetings.

This is another thing that people do not tend to think about but is very powerful. IF you meet someone at a meeting or event then start connecting with them outside of the meeting on Facebook, LinkedIn and Twitter. This way you are continuing the conversation in between meetings so the next time you meet you will know more about them and the conversation will be warmer.

Audit your Networking to see which are working and which are not. Explore why this could be and change your approach.

If you are networking and not getting the results then you need to look at why this is. Is it the type of people at the events, is it the structure of the meetings or is it the way you are networking or something completely different. Every meeting is costing you time, money and energy so make sure that if it isn’t working for you, you know why.

And one more for a little something extra……..

Be Yourself!

This might sound daft but make sure you are being 100% at every meeting. Do not try to be someone else or have a persona as people will not buy into you as a person and therefore will certainly not buy into your business.

If you have any networking tips that you would like to share then please let me know and I hope you found this useful!

All the best and speak to you soon!

Things to do in September!

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Each month, I will be sharing with you some of the best Articles, Videos, Talks and Books to help you grow yourself and your business. Here are a few highlights that I wanted to share with you this month!

Top Three Articles to Read…

  1. If you are looking to make social media more fun and challenge yourself, have a look at our  Social Media Scorecard Guide.
  2. Want to start talking to people on Twitter? Here is my guide on How to use Networking Hours on Twitter!
  3. Want to start Networking? Here are My Top Networking Tips

Top Three Ted Talks to Watch:

  1. This is both scary and funny! What your smart devices know (and share) about you
  2. Making a big decision in your life, watch this before making it. Conquering Fear 
  3. This is a classic and it works!  How to get your ideas to spread

Three books to read this month:

  1. This book is packed with marketing gold! Jab, Jab, Jab Right Hook by Gary Vaynerchuck
  2. If you wondered how you can fit more into your day, The 12 Week Year by Brian P. Moran and Michael Lennington will help!
  3. Have you heard of sales funnels but you haven’t got a clue where to start? Sales Funnels Made Simple by Barry Allaway

Oooh by the way, I am launching The 14 Day Challenges his month so if you wanted to learn more about Video, Instagram, LinkedIn, Facebook and so many other topics, CLICK HERE  now!

Have a great September and let me know a what you thought of the articles, videos and books this month!

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3 Things to do on Social Media NOW!

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Every day I talk to people about social media and a few of them have asked me “what should I start doing?”. There are many things that I would recommend but the ones in this blog would have the most impact.

So, here are the top three things I would recommend people do straight away!

Stop selling and start talking!
Most people go onto social media and put posts out and not interact with people. This is forgetting the “Social” part of social media. You will gain more business and talk to more people by spending 80% of your time talking to people and the following 20% of your time selling.

The benefit of this is when they do see your selling posts, they will be more interested as they have spoken to you and like you.

Make sure you are posting consistently on the platforms that your customers are on. 
If you haven’t posted in the last day on Facebook, LinkedIn, Instagram or LinkedIn then write a post and send it out. Most people do not post enough and as social media moves so quickly, your new visitor might have missed your posts. Aim to post on Facebook and LinkedIn once a day, Instagram- twice a day and Twitter- five times a day.

Post a picture, video or a Facebook Live
Pictures, Videos, and Live Streaming are brilliant tools that some people love or hate. The truth is they have a few brilliant benefits for people who do them:

  1. They get better engagement than a post with just text.
  2. People will look at them for longer and more likely to interact with them.
  3. They accelerate the buying process as people feel they already know you.
  4. They actually save you time as you can use this content on each of the different platforms (just keep videos between 60-90 seconds long and they will be ok on each platform).
  5. You will get better the more you do them. In the next few years, videos are only going to get more prominent on social media and I personally want to make all my mistakes now rather than then!

If you are not sure about what to post, give the viewers a top tip, talk about a Blog, your story or where you have been today. The best bit? You don’t have to post it if you don’t want to but at least you have practiced it!

I hope you enjoyed this blog and please do not be afraid to do any of the above. The worst thing to do is not post at all!

Speak to you soon!

Welcome to the 14 Day Challenge!

Welcome to the 14 Day Challenge!

This is where we will be focussing on one particular section of social media for 14 Days to make you more confident in that area!

During each of the challenges, I will be giving you all my knowledge about the chosen subject with daily activities to help you plan, learn and practice these skills.

Here are the different topics we will be covering (and when they will become available):

September
3rd September- 14 Day Video Challenge Launch
17th September- 14 Day Instagram Challenge Launch

October
1st October- 14 Day LinkedIn Challenge Launch
15th October- 14 Day Twitter Challenge Launch

November
5th November- 14 Day Creating Content Challenge Launch
19th November- 14 Day Facebook Challenge Launch

At the start of each challenge, you will get an E-Book with Hints Tips as well as a Workbook to support you. During the challenge, you will have access to an exclusive Facebook Group to ask any questions and also receive Daily Emails giving you guidance and support.

There will be two options for tickets:

Individual Challenges are priced at £25 each or you can sign up for the all of the 14 Day Challenges for £75 and tickets are available HERE!

This is going to be a fun ride and I look forward to seeing you soon!

Say Hello to the Social Media Scorecard!

Hello and welcome to the Social Media Scorecard!

This scorecard has been made to help you get the most out of social media whilst adding a little bit of fun into it. It is aimed at businesses and if you follow it, you will improve your digital footprint which in turn will increase awareness to your brand. It will also give you a guide to follow if you are not sure how and when to post (plus giving people a challenge!).

There are four really simple rules:

Each part is worth 4 points and all scores are out of 100
You are only trying to beat your previous score, everyone has the same goal as you
The only person you are cheating if you make up your score is yourself
If you score a perfect 100, you need to prove how you did it
 

It is really that simple! If you start using this, you will find that you will start to see the following benefits:

You will be increasing your digital footprint
You will be creating new and exciting content
You will be holding yourself accountable
You will have a greater understaning of what works, and what doesn’t

 

Are you ready to begin? Let’s get going!

Things to do in August!

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Each month, I will be sharing with you some of the best Articles, Videos, Talks and Books to help you grow yourself and your business. Here are a few highlights that I wanted to share with you this month!

Top Three Articles to Read…

  1. Art in the Park Social Media Guide
  2. My Top Ten Networking Tips
  3. 5 Things to do at every event 

Top Three Ted Talks to Watch:

  1. How Netflix changed entertainment and where it is headed? 
  2. Want to be more creative? Go for a Walk! 
  3. How boredom can lead to your most brilliant ideas

I would love you to share your own videos and articles with me so if you have any that you would like to appear on this list, let me know!

 

Also…

Have you signed up for the 14 Day Video Challenge that starts in September?

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5 Things to do at any event!

Social media is a great way of telling people you are any event, allowing fans of your work to come see you. To help, I have put together this useful 5 Things to do list to help you make the most of your event.

5 Things to do at eventsTake a selfie or record a video to tell people you are here!

This is your chance to tell your audience, on each of your social media platforms, that you are at the event and that they should come and visit you! The easiest way is to take a picture of your stall (so they can see what you are exhibiting and can see you easier when they get there), or take a selfie at your stall or by the events logo, poster or event organisers/volunteers.

Take a photo of your stand to show what’s available

You can whet peoples appetites as to what you will have on your stall! Make people want to seek out your stall and what you are exhibiting/selling!

Find out what the hashtag is for the event

This is a brilliant way to talk to fellow exhibitors, let visitors know you are there and show the organisers you are interested in the event online. People who are not at the event could also see your post and if they need a product or service you are offering, they might come and visit you which might lead to a sale either now or in the future.

Connect with other people at the event on social media

Every vendor who you meet at the event would no doubt be happy for you to follow their social media pages. Think about their Facebook Business Pages, Personal Page (dependent on how well you know them), Twitter, Instagram and LinkedIn channels. This is networking without the stress!

This is also a great opportunity to talk to the organiser of the event and see if they have any upcoming events that you could become involved in. They may have other opportunities for you that could raise your profile even more (including exhibiting, sponsoring, supplying items for gift bags etc).

Have a sign up form to thank people for coming to your stand after the event!

This is your chance to build, or add, to your email list! Keep your audience updated on new pieces, where you will be exhibiting next, and any special offers you might have. This can be done electronically on a tablet or phone (using a platform like Mailchimp) or you could print off a sign up sheet. Just be careful about the security of the data and being GDPR compliant.

 

If you would like to see more hints and tips, take a look at this Social Media Guide that I produced for the Art in the Park Festival.

Good luck and let me know how you got on!