7 Ideas to increase your brand awareness this winter

With the weather turning colder this week, I thought I would share with you seven ideas to increase your brand visibility.

These all came from a conversation I had with Steve from Cre8tive Brand Ideas. We were talking about which promotional items are being ordered at the moment and specifically helped during the cold weather.

Here are the top seven ideas we spoke about…

  1. Coats/ Gilets or Jumpers
  2. Travel Mugs (also eco friendly)
  3. Umbrellas (large area for branding)
  4. Hats, Scarves and Gloves
  5. Hand warmers (so many options)
  6. Car Kits (ice scrapers)
  7. Blankets (for cold offices)

There are plenty more ideas for you to go for and that’s why getting in touch with a company that supplies branded merchandise is a great idea.

If you wanted to share your branded gear with us, let us know and we will add it to our list!!

Go for a walk!

Canva - Selective Focus Photography of Squirrel Sitting on Armchair

Going for a walk is one of my favourite past times especially in parks, gardens or by flowing water such as walking alongside the canal or by the sea. But why? I think it comes down to these three main reasons:

  1. The scene is always different due to the weather, change of season and who’s there at that present time.
  2. It’s a place where I can switch off, relax my thoughts and be absorbed back into nature.
  3. It’s one of my go-to places if I am looking for ideas. It could be the quiet or the connection to nature that does this but either way, my mind is clear to work and think through things.

So, the next time you can’t think of what to write or need to work through an idea…. Why don’t you try to take a walk!

Ted Talk Activity- How great leaders inspire action | Simon Sinek

Come and watch the talk here!

In this Ted Talk, Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why”

His example include Apple, Martin Luther Kong and the Wright Brothers- and as a counterpoint TiVo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

Here are a few things to think about…

  1. Remember that people don’t buy what you do, people buy why you do it.
  2. Remember the Golden Circle: Why, How, What.
  3. So…. What is your why? What are your causes and beliefs?
  4. Could you improve your 40/60 second pitch using this method?
  5. How can you use this method to increase your activity on social media?
  6. Are you living your best life by always working on your Why?
  7. Check out the Law of Diffusion. Does this relate to your business?
  8. How can you use the Law of Diffusion to give you the advantage in your market?

Let us know what you think!

Come and watch this TED Talk here!

(I’ll be sharing more of these in The Grow Academy when it launches in January 2020!).

Ted talk activity- How craving attention makes you less creative

Click here to watch the TED Talk!

I love TED Talks and have watched hundreds of talks of many different topics.

I want to share some of my favourite talks alongside a few questions to help you apply the talk to your business.

So the first one to wanted to share with you is “How craving attention makes you less creative” by Joseph Gordon-Levitt. (Recorded in Vancouver BC in April 2019).

Joseph Gordon-Levitt has gotten more than his fair share of attention from his acting career but as social media exploded over the past decade, he got addicted like the rest of us- trying to gain followers and likes only to be left feeling inadequate and less creative.

In this refreshingly honest talk, he details how the attention-driven model of big tech companies impacts our creativity- and shared a more powerful feeling than getting attention: paying attention.

Here are a few things to think about…

  1. Do you have times within your business or your day to day life when you aren’t focussed and times when you’re not?
  2. The more I go to the feeling of paying attention, the happier I am but the more I go to the feeling to get attention, the unhappier I am. Do you agree with this?
  3. How do you use your profile and previous experiences on social media?
  4. If social media platforms are selling attention… where do you spend your time and is it productive?
  5. Are you addicted to attention? Are you addicted to gaining more followers on each platforms?
  6. What would happen if you paid attention to just one thing at the time?
  7. Do you see other creatives as competitors collaborators?

Let us know what you think!

Click here to watch the TED Talk!

(I’ll be sharing more of these in The Grow Academy when it launches in January 2020!).

How to maximise your marketing this Christmas!

On Wednesday, we held our latest workshop with “How to maximise your marketing this Christmas” workshop and virtual workshop.

if you missed it, don’t worry! You can still enjoy the virtual workshop for only £15!

For those who don’t know, in this one hour workshop, you will get hints, tips, insights and activities to help you find out the following:

  • What to say online in September, October and November to make sure that December is busy
  • How to keep your communities buzzing when you are busy instore
  • How to keep your customers informed on the key product lines, deliveries and the latest news
  • Quick and easy content ideas for you to share with your audiences
  • All of the processes you need to make sure you are spending less than 1 hour a week implementing this in November and December

The price of this workshop is £15 and you can pay for it here!





Should your business be talking about La Vuelta?

On Saturday 24th August, La Vuelta a España started!

The 2019 La Vuelta a España is a three-week Grand Tour cycling stage race that is taking place in Spain, Andorra and France between 24 August and 15 September 2019.

The race will be the 74th edition of La Vuelta a España and will be the final Grand Tour of the 2019 cycling season.

For the majority of businesses and people, this will mean nothing and they will not even be aware that this is on. However, if you love cycling or your company, suppliers to clients are into the race, you should be to.

But why?

One of the main rules of marketing is to understand your customer and talk about what they are talking about. In a nutshell, if they are interested, you should be talking about it.

This can be sometimes hard to weave into your social media and your marketing plans so here are a few ideas depending on what industry you’re in!

Gyms and Health Clubs: Run challenges for your members based on the 3-week race.

Food Retailers: Use examples of your products that could fuel the riders during and after each stages.

Business Coaches: Talk about the techniques that the riders/team would be using. Look at the team tactics, briefings and ways they improve the riders mindsets.

Hotels: Talk about the tweaks that the team could make to improve the riders stay. Also, if you have hotels in the areas close the race, post about their availability.

Physiotherapists: Talk about the ways the riders recover after each stage and how riders can work on their own bodies.

Cycling Retailers: Showcase the individual stage and talk about the results each day. Also showcase the clothing, accessories and bikes they would be using.

Car manufacturers: Talk about the vehicles that they would be using and what they will be going through. Supply routes to your customers if they wanted to recreate the routes after the race.

Communication Firms: Talk about how the teams and riders are communicating and the technology behind it.

There are many more ways you can weave the ace into your strategy especially if one of your suppliers or clients are participating in the event.

If I’ve missed your industry, let us know and I’ll add an idea for your sector hope you enjoy the La Vuelta!!

What is the Grow Academy?

Do you want to start getting results from your marketing but you have no idea where to start?

Have you tried marketing your business using social media but it hasn’t worked?

Do you have no time to post on social media?

If so, the Grow Academy will be able to help!

Join us on Wednesday 7th August at 3pm to find out exactly what the Grow Academy is all about on Facebook Live!

What would your 1 Minute Video be about?

Since starting the 1 Minute videos back in April, I’ve been talking to people about how I’ve been making mine and what content and apps I’ve used. This has been in general conversation, 1-2-1 training sessions, on a radio show and also on a Facebook Live.

Basically, people are talking about them!

I think everyone has a 1 Minute Video Series inside them but my question is….

What would your 1 Minute Video be about?

Funnily enough, I’ve recorded a video about this topic and you can watch the video HERE!

If you need any help putting these together or you want to run past your own series by me, let me know!

Your Daily 1 Minute Tip Video Series is starting next week!

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Starting on the 1st of April, we will be bringing you a daily 1-minute video to help with your marketing. Each of the videos will feature a hint, tip, insight or strategy which will help your digital marketing, website, networking or your business in general.

These will be uploaded on my YouTube channel and Facebook Page at 7:00 am each day!

Click here to subscribe to our YouTube Channel!

Here’s a little video explaining what you will be watching in this series…..

1 min

Click here to follow us on Facebook!

I hope you enjoy the series and if you have any questions you would like me to answer, let me know!

See you over on YouTube or on Facebook!

The BRAND NEW E-Book is now out!

The BRAND NEW E-Book titled “Some Flippin’ Great Ideas for your Videos, Blogs and Podcasts” is now available!

Welcome to the “Some Flippin’ Great Ideas for your Blogs, Videos and Podcasts” E-Book.

This E-Book is simply a collection of great ideas for you to use as a starting point for your social media posts or marketing campaigns. With just one of these ideas, you could form a Blog, a Video, a Podcast….or all three!

Never be stuck for content for your social media again!

Click here to download this FREE guide!