23 Things Every Podcaster Should Try at Least Once

A lot goes into podcasting – oftentimes much more than we anticipate when first starting. Regardless of how much we love podcasting, it’s important to make sure that we check in with ourselves and make sure we keep having fun. When was the last time you tried something new?

There could be a simple remedy whenever you feel like you lack motivation or feel a bit in a creativity blue. Maybe you need to step out of your comfort zone and try something new?

They do say that a change is as good as a holiday. Now, I’ve never been completely convinced of this statement, but making some kind of change can certainly go a long way to reinvigorating your podcast passion!

New challenges are a really effective way to improve your skills and experience growth, both personally and with your podcast. This list of 23 things is just what you need to build up excitement and get you feeling all motivated once again.

How many things can you already cross off this list?

  • Invite a (new) co-host for just one episode.
  • Give your recording space a make-over.
  • Join a podcast community.
  • Binge drop a bunch of episodes.
  • Plan and host your own podcast event.
  • Try to record an episode in a foreign language.
  • Take a well-deserved break.
  • Introduce a new element to your show.
  • Be a guest on another show.
  • Do a live podcast recording.
  • Meet 5 (new!) people from your hometown that listen to your podcast.
  • Collaborate with other podcasters within your niche.
  • Collaborate with other podcasters outside your niche.
  • Design and launch your own podcast merch.
  • Record a new intro. (Need some help?)
  • Spend some dollars on social ads for your podcast.
  • Help somebody with their podcast launch.
  • Record an episode after a few drinks.
  • Find a different place to record your podcast, maybe even a new country!
  • Give your artwork a much-needed refresh.
  • Surprise drop a bonus episode on a day your listeners won’t expect it.
  • Invite a celebrity to be a guest.
  • Throw a party to celebrate the fact that you’re actually a podcaster.

Getting started with editing software!

This is a one of the main stumbling blocks that stop people from creating their Podcast… editing!

The truth is that editing your podcast can be as tricky or as simple as you want it to be. With editing you can improve the sound of the Podcast and make the show better by removing clicks, background noises and those ums and arghs that you might hear when you are talking naturally.

Some people like their shows to be polished although some people like their shows to be natural and have no edits at all. It really is down to personal preference (see the daily video for my view and my preference).

Also, you can use your editing software to format your show. This can include adding music at the start and end of your show, splitting up your content, adding jingles to break the show up and adding background music. 

So which editing software would I recommend you start using?
If you are using a PC, I would recommend Audacity and if you’re a MAC user, I would recommend either GarageBand or Audacity again. Both are really easy to use (and free) and will help you not only edit your Podcast but also help you strip the audio out of video so you can use those as Podcasts!!

There are many tutorials out there for you to learn how to use these but it does take time to learn so I would recommend getting started today! 

How to do this in 5 simple steps- 

  1. Take a look at Audacity and Garage Band and see which platform you like the most
  2. Download any software you need 
  3. Spend 20 minutes playing around it
  4. If you have time, see if you can record a 10 second intro for your Podcast
  5. Plan in your diary a 20 minute window each week to practice

What do you need to get started? 
Time and Internet connection! Learning how to edit a Podcast takes time so don’t worry if you can’t pick it up first time. Start by doing 20 minutes each week and you will pick it up in no time!

What content will you be sharing in your Podcast?

As there are so many different types of Podcasts out there on the web, how do you decide what content you should be sharing with your audience. 

I would also ask these three questions to anyone who asks me what their podcast should be about?

  • What are you passionate about?
  • What are you knowledgeable about?
  • What would you current audiences like to listen to?

The best Podcasts are the combination of all three of answers. You have to be passionate and knowledgeable about the topic you are talking about and it’s got to be something that your audience would like to listen to.

The good news is that you might well already have the content!

If you have blogs, videos, live streams, online courses or e-books in your marketing mix, you might well have the content need for a Podcast or a Podcast Series. 

So, working out what content is a key part of planning your show!

Here are a few benefits to doing this-

By planning your content and what your’e going to be sharing for your first 4-6 episodes, you’ll get a really idea on what your Podcast will sound like. Also by thinking about your audience and placing them in the center of your show, they will get more value from the podcast and will be more likely to share and listen to more. 

There is also a time saving element to using your own content. For instance, if you have an online course that is split into 8 existing parts, you could easier convert those into an 8 episode series. Or…. if you have an e-book about your chosen industry, you could happily create an individual series based on the  individual chapters.

So as you can see…. getting content for your podcast isn’t as hard as it sounds!

Now is also a great time to decide if you will be having guests on your show and if so, what will they talk about. Remember to keep your audience in the font of your mind when choosing guests and ask yourself this… does this guest provide value to my audience? If the answer is yes, keep them and if the answer if no… bin them. 

How to do this in 5 simple steps- 

  1. Answer the three questions above and see what topics come to the surface
  2. Look at your existing content, could some of it be used?
  3. Start planning your first 4-6 episodes to see how the content fits
  4. Decide on a shortlist of 10 guests you would like on the show. Reach out to them to be on your show
  5. Revisit your target audience list and see if these shows and guest will provide value to you audience

What do you need to get started? 
So all you need to do to get started is 15-30 minutes, your existing content and an open mind to explore and create your show. Don’t worry if this plan changes over time, that’s ok as long as you keep the audience in the centre of the Podcast. 

Let us know how you get on!

What Podcast format will you be choosing?

As you already know there are many different types of Podcasts available to listen to but they are have a few things in common….. they all mostly share one of these five formats. Once you understand this, creating a Podcast becomes easier than you might of believe beforehand. 

These are…

  • The Solo Show
  • The Interview
  • The Review
  • The Story
  • The Event

Let’s break these down a little further!

The Solo Show
This show involves just one person talking and is probably the easiest to start with as you can do it by yourself! Great option for online courses, giving advice about a certain topic and could be anywhere between 5 minutes to 1 hour long (although if there is only one voice on the Podcast, I would stick to between 15- 30 minutes in length). 

The Interview
My favourite type of show to listen to and be on is on a interview style podcast. This would normally involve two or more people and could last from anything from 5 minutes to a 2-3 hours. 

The Review
This is where you review a something (as the name suggest!). This could be be books, films, TV shows, events or anything else that people might have an opinion on. This type of Podcast makes good listening for the people interested in the subject matter and is normally between 30-60 minutes long per episode. 

The Story
If you have a story, a book or love to read, this is a brilliant format to think about as it involves you (or the narrator) to tell and act out the story! Depending on how long the story is, the Podcast could be any length of time and last as many episodes as needed. 

The Event
This Podcast is a based around an event such as Great British Bake Off, Olympics and World Cup and will be a mix of people talking about what’s happened, what’s coming up and maybe talk with the people involved with the event itself. This is a limited series so would typically only run for the duration of the event itself. 

Can you think of anymore? If so, let me know and I’ll add it to this list!

Who will be listening to your Podcast?

“Who will listen to my Podcast?” This is a question I get asked a lot and it’s an answer that will vary for each Podcast. It is certainly not a one size fits all answer and when you get it right, will massively help your show.

With the vast amount of Podcasts available, we have more competition than ever for our audiences attention. If you don’t have a defined audience, you’ll find that your show will fail to resonate with most people as they won’t find it relatable or engaging and your target audience might well miss it.

However, if you define who your listeners will be and create the show around them, they will listen to the show as they will relate and want to engage with you and your show.

Also, when it’s time to market your show, you will need to make the sure you are placing it on the platforms that your customers spend the most time on. This way you’re not wasting your energy or time targeting the wrong location or customer base.

However, this means you need to look and define who your target listener will be for your Podcast!

Benefits to doing this-
If you know who are targeting then it becomes easier to target your marketing. This will be different for each and every business as everyone has different habits based on what profession they are in.

If you answer all of these points, you’ll start form a picture of who will be listening to your show and you’ll soon start to see if you’re a content is going to help them.

Start to think about the following….. 

Gender- Is your show going to be aimed at a certain gender?
Age- Will you target a certain age group (or would like to work with a certain age group?). Why this age group and what habits or pain points adhere you to them?
Location- Is your ideal listener in a particular geographical location? Is this based on how far you can travel?
Profession- What is their profession? How long have they been in that role? What are the highlights and lowlights of being in that profession or industry? What does their working day look like?
Interests- What are they interested in and how did they get to where they are now? Do they prefer to read, watch or listen to information and does this change depending where they are or what they are doing?
Podcast Listening Habits- What will they be doing when they are listening to your show?
On-Line Habits- Which websites and social media sites do they go onto? When do they go on-line? Do they attend virtual meetings? Do they spend time reading books, journals, research reports on-line? Do they read newsletters and if so when?
Interests outside of work- How do they relax? What does their life outside of work look like? Where do they go on holiday? How is their home life and have they got the work/life balance correct? Do they exercise? Are they part of a gym? Do they use any mind-fullness techniques such as Tai Chi, Yoga or Meditation? Are they interested in personal development?
Shopping habits- When, where and how do they shop? Do they love or hate shopping? Do they always shop in the same store? Have regular shopping habits such as buying a coffee each morning? Do they shop on-line or at out of town shopping centres? How often to they visit their town or city centre?

Once you have completed this activity, you will know who, when, where and how to target these customers by doing the following 5 simple steps.

How to do this in 5 simple steps- 

  1. Work out who will be your ideal audience and what their habits based on the information above
  2. With the information you gathered above, think about what type of podcast would be engaging to them and what they would like to listen to
  3. Start working on your show. What would be it’s format, what content would you share? Who would you get on the show to interview etc.
  4. Review your existing marketing content to see how that fits within the show. Can you use any of your existing videos, blogs or ideas within the Podcast either as segments or episodes?
  5. Find out if there are any other Podcasts out there in this area? If so, figure out how yours could be better

What do you need to get started? 
This is the easy bit, all you need is a pen and piece of paper. Then start following the steps above. When I completed this it took me around 30 minutes and I realised that my show had to change as my listeners had changed their listening habits.

So… who’s going to be listening to your show? Let me know!

GROW Live 2020 FREE Videos

With GROW Live 2021 approaching quickly… the 15-17th September will be here before you know it!

So with that in mind, I’ve decided to give you a flavour of what GROW Live 2021 will be like by re-sharing with you five talks from GROW Live 2020.

Teresa Brooks

Simon Clements

Chris Dawes

Rick Notley

Alison Reeves

The full line up for GROW Live 2021 will be announced 1st July and tickets will be available from 30th July!

Fun Idea for Pancake Day!

Here’s a quick idea for your social media for Pancake Day (Tuesday 16th February)

Why don’t you tell a joke! It’s a simple idea and you just need to create a two pictures per joke (using a design software such as Canva) and then post on your social channels.

If you are wondering why two pictures….. you need to design one for the question and another for the answer. I can of course just use picture but two pictures gives you the freedom to post the question and the answer at different times plus…. if you are posting on integral people will have to swipe to see the answer!

10 Pancake jokes to get you started….

  • Did you hear about the angry pancake? He just flipped.
  • What did the young pancake say to the old burnt pancake? I don’t like your flip side.
  • How do you make a pancake smile? Butter him up.
  • What’s the best pancake topping? More pancakes.
  • When the little boy was making pancakes why did the batter run away? Because it said crack 2 eggs then beat it!
  • I can’t believe it’s pancake Tuesday again. Honestly, it just crêped up on me.
  • If anyone else makes a bad joke about ‘tossing’ on Pancake Day, I will batter them.
  • My dad always makes the pancakes too thin… I shouldn’t have to put up with this crêpe.
  • You’d batter believe it’s Pancake Day today
  • These pancakes are flipping delicious!

Let us know how you get on and have fun!!

Books I’ve read in 2020!

Reading in 2020 has become one of the daily habits that I love. As well as books, I’ve really gotten into reading comics again and this will continue in 2021 and beyond. 

Hare’s my 2020 reading list:

  1. Instant Systems- Bradley J. Sugars
  2. The Enchiridion- Epictetus 
  3. The Wisdom Of Crowds- James Surowiecki
  4. Big Bang Disruption- Larry Downes and Paul Nunes 
  5. Life 3.0- Max Tegmark
  6. The Tao of Pooh- Benjamin Hoff 
  7. Good to Great- Jim Collins
  8. 7 highly habits of highly effective people- Stephen R. Covey
  9. Think and grow rich- Napoleon Hill
  10. Start with WHY- Simon Sinek
  11. Contagious- Jonah Beger
  12. Building a story brand- Donald Miller
  13. The One Thing- Gary Keller with Jay Papasan 
  14. How to be brilliant- Michael Hepplewhite
  15. Oversubscribed: Daniel Priestly
  16. Business For Punk: James Watt (BrewDog)
  17. Calibrate: Christian Wilson

So….. what books have you read this year and what books do I need to read in 2021?

Let us know by posting below!

New Year’s Day Marketing Ideas

The New Year is a great time to start to engage your audiences after they have had a relax during Christmas.  It’s also the time when people review the last 12 months and think about what they want to achieve in the following year so why not make the most out of it a and produce something special for your audience!

Take a look at these 10 ideas for you to think about ……….

  1. Create a Happy New Year’s Day post. 
  2. What are your you or your team looking forward to this year? 
  3. Started a daily bog or podcast. 
  4. Create a downloadable gift for them to keep. 
  5. Send out a newsletter to your subscribers. 
  6. Start a monthly challenge to kick of the new year strong. 
  7. Produce a daily activity list for people to involved with (that they can download or subscribe to).
  8. Promote your new services that you’ll be launching that year. 
  9. Share trends within your industry. 
  10. Set a special discount for the year if they sign up for it today!
  11. Or….. Spend the day away from social media 

Whatever you do…. start thinking about this now rather than wait until the day itself.  If you don’t, it’s going to be too late and you would of missed the boat!