In 2019, I’m excited about….

Here are 10 things that I’m excited about in 2019!

1. Starting my new podcast “A Day in the Life of….”.
2. Launching the new Grow Marketing Subscription.
3. Re-Launch of Grow Library.
4. Bringing in Contributors into the Grow Marketing and Media.
5. Getting more involved with community projects in Warwickshire.
6. Testing out new video techniques.
7. Doing more Facebook Lives and live streaming.
8. Expanding my network and public speaking skills.
9. Creating more marketing assets including radio interviews, articles in magazines and joint video and Facebook Lives.
10. Continuing to help my existing clients and growing my business.

So here are mine, now what’s yours? Let me know what you think and post them in the comments below!!

Here’s to a fantastic 2019!

Merry Christmas Everyone!!

2018 has been incredible and I would love to take this opportunity to thank everyone for your support this year! I have met some fantastic people at all of the events that I have attended, improved my digital skills, my knowledge and was able to promote people on-line and off-line in ways I did not imagine at the start of the year.

Without your help, I would not of been able to achieve half the things that I have

This month has been manic so I will be spending Christmas catching up with loved ones and relaxing so my body can rest and rebuild.

I hope you spend Christmas doing what you love to do and with the people who you want to spend it with.

So, Merry Christmas Everyone and a Happy New Year!

Keep posting over Christmas!

When the close of business on Friday 22nd December comes, many businesses break up for their Christmas break and be away for the business till January (apart from retailers who are in full swing and probably pulling their hair out).

Their thoughts turn to Christmas, the presents they haven’t yet purchased and what they will be doing during their break. I doubt that many will be thinking about work or their social media strategy between their break up and their return to work date.


This is also when many people have more free time so they spend more time on social media. Now this might not be all business related but a proportion will be and if your competitors are not sending messages, your messages will reach more people compared to theirs.

So my main message is for you to make sure you have messages scheduled to go out on your social media platforms until you get back to work on the 2nd, 7th or 14th January!

Think about it, people are at home looking at their phones and browsing Facebook, Twitter and LinkedIn. Surely you want your messages to reach them?

Luckily with scheduling software like Buffer, Hootsuite and the many others on the market, you can do this with little to no cost if you have the time.

Here are a few things to do before you break up for your Christmas Break:

Take a picture or a video with your team shouting Merry Christmas (another for Happy New Year)

Make sure you have messages scheduled until you arrive back at work

Write down any marketing ideas from this year that you saw other people doing (you will forget if you don’t write them down)

It’s also a great time to post about the community projects as this relates to your business but aren’t selling posts. At this time of year, this strategy works well as people are more community focused.

Also, use this time to share other people’s posts. Look at your suppliers and customers social media feeds and work out which messages your audience would like to read. Make sure everything you share will provide value to your audience.

If you are thinking to yourself that this sounds great but I don’t have the time, let us know and we can do this for you. We can use your existing content as well as generate new content for you. This can be for only a few weeks as well and doesn’t take mulch time to set up.

The main thing is for you to be able to switch off, relax and not worry about your marketing as you know it’s been managed and organised.

Hope you have a Merry Christmas and a Happy New Year!

Grow Marketing Subscription will be launching in 2019

  • Do you need on going marketing support but on a budget?
  • Are you posting on Social Media without a plan and nothing to show for it?
  • Are you looking to get more sales leads but do not know where to start?

I will be offering a monthly marketing subscription that will be able to solve any of the above problems for you when you become a member of the Grow Marketing Subscription.

I get it, You set up a business because you love what you do and you want to help others. Along the way, you realise you have to market your business and you just post on social media once, twice or every day without a plan. Then after a while, you get fed up as you haven’t seen any results from social media so you stop doing it. The problem isn’t social media, it is not having a plan to be able to use social media effectively.

So, What is the Grow Marketing Subscription?

The Grow Marketing Subscription is a way of having me as part of your business supporting you each month. I will be there to give advice, help you plan your marketing, review your messages and make sure you are sending the right content. I will also hold you accountable if you need someone to push you to complete that weekly Blog or monthly Newsletter that you have said you will do “at some point”.

You will get the following for ONLY £25 per month.

* A daily mini challenge to give you ideas of what to do on that day within your marketing.

* Access to a weekly blog exclusive to members with a challenge for you to complete.

* 30 minute Skype or telephone call once a month to review your social media.

* A free guide on different topics each month.

* Private Facebook Group for members to share advice and network.

* Monthly Facebook Live Slot on different topics (held by the members and myself).

* Telephone support when required.

  • Are you struggling to stand out from the competition?
  • Do you want to use social media for your business but don’t know where to start?
  • Are you afraid if you carry on the way you are, the business could end?

What are the benefits are being in The Grow Marketing Subscription?

As a member you will get:

* A structured way of marketing that will take away the stress of planning.

* Support from me to help you if you cannot figure out how to do something.

* Access to a different 14 Day Challenge each month so you can learn when you have a spare few moments.

* The support of others in the private Facebook Group.

* You are not tied into a 12-month contract! This is based on a month to month basis so if you want to stop at any time then you can (payment is for the month ahead).

Want to join up? Take your next step here!

  • Still not sure? What is stopping you from changing?

If you are feeling like any of the above quotes apply to you then you need to change and sign up. If you do what you have always done, you will get the results you have always had! With the support from myself and with your knowledge of your industry, we can work together to make

sure that your marketing is working the best it can be.

If you would like to sign up for this, fill out the form below and I will be in touch with the first invoice and access to the Private Facebook Group within 24 hours of the payment being received. The welcome email will give you timings of when the activities per month will take place.

If I sold all of this separately, this would total over £200 per month!

I am here to help and support your marketing and I look forward to working with you!

Want to join up? Take your next step here!

My Top Ten Highlights of 2018

With 2018 coming to an end, I wanted to share with you my top 10 highlights of 2018 (in no particular order).

1. 2018 was the year that I passed the Leamington Hour baton to the Cat Dutton and Kathrine Attread. They will be fantastic!

2. Carrying on working on community projects such as The Friends of The Pump Room Gardens and the free training sessions I have volunteered my time for.

3. All of the people I have met and spoken to at any networking events. You have all helped along this journey. Also all of the networking and other events I have attended (TEDx being one that springs to mind).

4. Working on different events such as Leamington Business Awards, Art in the Park and Leamington Food and Drink Festival (to name a few!).

5. Working and learning with all of my clients. Each person brings a different view, experience and knowledge which has meant that everyday has been different and exciting.

6. Building my business including various social media accounts, website and promotional items.

7. Seeing all of the new and exciting opportunities that are happening within the technology and social media industries.

8. All of the knowledge I have gained over the last year, I’m so excited about 2019!

9. All of the public speaking I have done from 4Sights, Facebook Lives and training sessions that I’ve hosted.

10. All my friends and family. Without you I wouldn’t be here!

In summary, 2018 has been the year for enhancing and bringing value to everything I do and 2019 will be the year of new opportunities, more to come shortly.

Have a Merry Christmas everyone!

How to Build a Video Series

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Before you start you video series, there are a few things to consider that will give you better idea of what the videos will be like, who will be watching and why you are doing them in the first place. I also find it cuts the time the production time down as you will be more focused and you know what you want to achieve (and the message will be clearer which makes for a better video).

So, here are a few things to consider:

Where does it fit into your marketing plan?
Every bit of marketing you do needs to have a purpose and fit into the overall plan for your business. A video series could do one of these things:

  • Educate your viewers
  • Update you viewers on new products, services, policy changes etc
  • Showcase a particular series of products or services
  • Answer any questions that people have asked

Where will you record them?
Choosing the right location is key for any video series. It is always good to have a space where you feel comfortable and control all of the variables.

Who is your audience?
By knowing who your audience are, you can tailor the content for them and make it as valuable as possible. Also, if you are using the video to highlight new products and services, you can look at their pain points and target the benefits of your product to them.

What will the content be?
This question looks simple but before you press record, you need to know not only what that video will be about bit how it fits within the video series. This way, you can refer to other videos within the series.

Also, by working out what content you will be including within the video series, you will reduce you recording time!

How often will you be releasing them?
Choose a frequency that not only suits you but your audience. It’s better to say that you will be releasing a weekly video or a monthly video and then release extra content then committing to daily videos and not keeping up with them.

This will also depend on the content that you want to release. A company who will be using video to update their viewers with policy changes might have enough content for monthly videos whilst a retailer could have enough content for a daily videos.

Whatever the frequency, make sure you release the videos at the same time and day so people get used the content being available. Examples include 12pm everyday,  every Monday at 7am and the first Wednesday of each month at 6pm.

Where are you going to post them?
Once you know who you are going to target, you can then decided where to share the content. First, share it in places where your ideal customers will be and then anywhere else you think it will provide value. Consider having them within your website, blogs and other platforms (such as YouTube).

Where else you can do with the content?
Once you have the idea and the content, you could turn the idea for the video series into so many things.

Examples include:

  • Podcast Series
  • Live streaming series
  • Mini pieces of content (such as pictures, quotes or mini videos)
  • Talks and seminars
  • Webinars
  • Presentations to give to companies

Also, you could share the series with networking groups and collaborators so the content will reach new audiences and they will provide value from them.

Do you need anyone else to come in to support it
By deciding what the series will look like, what format they will be in and who you will be targeting, you might find that you need extra support inn making these videos.

It could be you need someone to put the videos together, to help you record them, to bring in extra equipment or you might need guests to interview. By deciding all of these now, it will make the final video series easier to record and save you time!

Good Luck and let me know how you get on! Remember, if you need a hand with building this, I am available for 1-2-1 Training Sessions and the 14 Day Video Challenge will help!

How to Manage your Twitter Account

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So many people ask me how to manage their account as they do not have the time or the energy to do so. In reality, it does not take that long to manage your Twitter account effectively and you can easily get results from going onto it for 2-3 hours a week.

Here are 9 tips for you to help you do this (and this works!).

Schedule using tools like Hootsuite, Tweetdeck, Buffer or loads more.
To manage your account effectively, you need to schedule your tweets. You can do this with a third party and there are quite a few in the market. Each of the platforms works in a different way and this means that you can spend 1 hour a week scheduling all of your key messages into Twitter, this frees you up to engage with people (or if you get really busy, your messages will still get sent out).

Gives you more time to engage, reply and retweet etc.
So many people forget that social media should be SOCIAL!! This means that Tweets are another form of communication and if you schedule your main messages, this should give you more time to talk to people. This is where the magic will happen as they as the more you engage with your audience, the more they will engage with you.

Choose 20 key messages
You need to make sure that you pick at least 20 key messages to send out to your audience.

Make sure these are a mix of the following types of messages:

Broadcast- This send out a message that tells someone about something. This could be a link to a website, special offer and new product or service you are launching.
Conversational- This could be tweet between two people or a group which is just talking. This could happen in a Networking Hour, after another tweet or if you like a tweet and you reply to the sender.
Engaging- This is a message that you would like a response too This could be a poll, a question to your followers or a call to action. Either way, people engage and response to it.

If you have more than 20 then that’s great! It is always good to have more messages than you need so you can pick the ones that will give you the best returns. Also, if a message is not working but you have another that could work instead, change it and see how it goes.

Choose frequency per day that is going to get you noticed.
Sadly, if you are posting once a day or a week, Twitter will not be working for you. People are busy and their time-lines are even more so. If you do not look at your time-lime in 2 hours then you will be missing the majority of your followers messages (and this only increases the more followers you have).

Ideally you need to be tweeting at least 3 times a day to make sure your message is being seen and it is certainly OK to repeat messages after 4-5 days. If people miss the message the first time around then they might see it on the third or fourth rotation (this is especially true of blogs are people are sometimes too busy to read it the first time they see it).

Learn when your customers are on Twitter
You know your customer and their habits. This means you know when they will be on-line and on social media and you should aim to send out tweets when they are more likely to see them. If you are not sure when this is, think about when you are on social media. This could be at breakfast (7am), Lunch (12pm), Mid Afternoon (3pm) and maybe a few times after work (5pm and 7pm). Now this might change on different days or need tweaking but when you working this out, try to be as specific as possible to get the best results.

Review and Change your messages if needed.
I would personally check my key messages every week to make sure they are current and still working for me. I would be adding other key messages at different times to see if I have the timings correct and measure the effectiveness of the tweets using Twitter Analaytics (which I will be talking about in the next email) or a third party app.

Have a plan for a rolling 12 month basis
You know your customers better than anyone and what works at this time of year might not work in 4-6 months time. This is why I work on a rolling 12 month plan so I plan what messages worked ready for the next year. Also, if I missed an event this year then I can plan it in for next year.

Be Flexible and do not be afraid to change your plans
If things are not working out or you need to change the times of your tweets, the messages or the amount you are sending then do it! It is better to change something rather than let it slow you down or worst still, do damage to your business. This does go back to reviewing your messages but make sure you are proactive with this.

If you plan to be on a networking hour, make it work for you!
If you are going to be spending an hour on Twitter, make sure you plan and prepare for it and make the most out of every tweet. Time is precious so do not go onto one without knowing what your main messages are and where you want to drive traffic to.

That’s it for now but if you want to see more Top Tips about how to get the most out of Twitter, come and check out the 14 Day Twitter Challenge!

13 Quick Tips for Recording Video for Social Media

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In terms of engagement with your audience, nothing can beat Live Streaming and Video on Social Media. This is the number one topic that I talk to my customers about so here are a few top tips that will start to give you a better idea!

  • Always record the video in Landscape or square so it is OK for Facebook, LinkedIn, Twitter and Instagram. Landscape or square for YouTube. If you are posting on Instagram/ Facebook Stories or IGTV, opt for Portrait.
  • Ideal recording length is 60- 90 seconds for social media.
  • If you are talking to the camera or interviewing someone, 5 to 30 minutes could be more suitable (although watch out as there are upper limits to how long a video can be on each platform).
  • For all of your videos, consider holding them on your own YouTube Channel and implement them on your website.
  • Make sure the lighting is good and the sound is audible.
  • Make sure the backdrop of your video is clean, tidy and professional.
  • Use a Tripod to keep the camera steady (or rest it against something stable).
  • If you have a lapel microphone, use it to get the best audio (especially if you are outside).
  • Look at the camera and not the screen (you will be then looking at the audience when they watch it back).
  • Make sure you know what you are going to say before pressing record and place notes by the camera.
  • Always watch it back if you are not sure about the content, lighting or sound is good enough to post on-line.
  • Upload at the highest quality you can (1080 HD is the recommended quality).
  • If you don’t like it, delete it and start again!

If you have any other tips that you would like to share, let me know and if you do want to improve your confidence with video, come and join us on our 14 Day Video Challenge!

7 Tips for Retailers to rocket your Social Media


As someone who has been working in a shop environment for 18 years, I understand that working in a shop is difficult. There are a lot of plates to juggle and marketing can slip down that ever growing list of jobs to do.

I have created a list of tips that could save you time and if implemented correctly will help you with your marketing.

Use quiet times in the shop to plan and schedule 

When you have a quiet few minutes or just before you open, you have a chance to create and plan your social media. One easy way of doing this is to decide on your top 20 key messages that you want to send out. These should be a mixture of Broadcasting messages (showing products, services, websites links etc) and Engaging Messages (these can be polls, questions, pictures of stock asking people’s opinions and anything else to create engagement).

Once you have these 20 key messages you can schedule these into your social media. That way even if you get busy you will have a presence on the platforms where your customers can see you.

Also, use this time to take photographs and videos to use later. This will give you content that you can use and a library of images to send out if and when you need it.

Do not link your Facebook to your Twitter Feed! 

This is a big no!! Facebook and Twitter’s timeline are different and linking to your Facebook page shows that you do not care about Twitter and your followers. It doesn’t take long to keep the original message (link, picture, video etc) and put it on Twitter or a scheduling tool to tweet later and will make a massive difference to your engagement.

Choose a product of the week at key times

This is a great way to you showcasing your products and introducing your audience to other items. To start off with these could be your best sellers, New items of stock or reduced items. The secret with this is that you can also introduce other items that could work well with that item at the same time. This means you might get the original sale but also create interest in another item!

Update your website with fresh content

All of the pages on your website can be used on your social media and in turn, your social media should drive traffic to the shop or your website. If the information on the website is outdated then you are not giving your customers up to date information and not giving you the best chance to showcase your business.

Take your most commonly asked questions and turn into Blogs

You know your business and your customers better than anyone! This means you know what they are not sure about, what they are concerned/interested about and how you can help them.

I would suggest that creating a blog with these questions would be an easy way of educating your customers and helping new customers build engagement. Make sure these go out regularly (once a week is ideal) and send that blog out to your existing database as a newsletter.

Had a new delivery, video or photograph it.

This is brilliant as it creates new content you can use and people want to see what is coming out of the box!! This helps with content creation and people will want to look at your feed just in case you post something new.

Do a countdown to a new promotion 

Make every promotion or launching an event in its own right. People love to see new and exciting products or services so tell them about it. This guide gives you a little idea of what I would do.


  • When you know the launch date, make a poster to advertise on-line
  • Make a Facebook Event and invite your following along (make sure you then update this regularly).
  • Send out a newsletter to your database and blog about it (to share on social media).

1 week out-

  • Make it the main message on your social media.
  • Send out another newsletter and blog.
  • Video yourself in the shop giving a few details of it to show how excited you are.
  • Do a daily countdown on social media.

On the day-

  • Go all out and advertise everywhere!
  • Schedule posts on social media as hopefully you will be too busy.
  • Do a video in-store to show the latest launch and the people’s reactions to it.

After the launch just keeps banging the drum and keep the excitement there! (I will do another blog about this soon and can help you 1-2-1 with this if you need a hand).

Know what events are happening in your town and see how you can get involved. 

In every City, Town or Village, there are events happening that you can get involved with. These are a great way for people to see you outside of the store and get you in front of a new audience. Some of these events could include Christmas and Summer Markets, Art and local Fairs just to give a few examples.

Include the Hashtags that work and are popular in your location. 

Hashtags are a way of getting your messages to an audience that might not be following you. This is because people search for hashtags to see who is talking about them. Every location will have 1-2 hashtags that people use but make sure you are using the ones that are popular and are being seen by people.

Hope you enjoyed these tips and if you need anything then please let me know!