What are your top tips for LinkedIn? Here are 10 of mine!

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Post consistently each day
This is something I have been doing for a while and it works. Being on peoples timeline is really important. Posting once a day works well on LinkedIn even if it is posting where you will be that day. Having your key messages already worked out will help you this process.

Post an article each week
An article will stay on your profile and by posting once a week will get people more engaged in what you do. Also, if you share these articles within LinkedIn then it will be shown to more people.

Use pictures and videos in your posts
A picture or a video will get more engagement than a plain text post so include a relevant (or irrelevant) picture with every post. If you are including a web link in the post and it creates a hyperlink, maybe reconsider the picture.

Do not be too formal, LinkedIn is changing!
A few years ago, LinkedIn was somewhere to find a job but things are changing. It is a place to share latest news, hints and tips and tell people what is happening in your world. It is still more formal than Facebook but the walls are breaking down.

Talk to people and engage with other peoples posts
This has been a common thread on all the platforms, do not post and run!! It is so important to talk to people and let people know you like their messages. Expressing an opinion is OK!

Great place to share Blogs and Website Links
LinkedIn is a great place to share your Latest News, Pictures, Blogs and Website links. You will certainly have different people on this platform than the other platforms so you will be sharing your content with a new audience.

Post in groups to talk to people who are not 1st connections of yours
Groups are great for engagement and a brilliant way of building your network online. Remember, do not just spam these with #buymystuff posts but use them to connect, engage and educate the members in your particular field. Join and engage with groups and if you can, set one up for yourself!

Tell people where you are and what meetings you have had
As LinkedIn is a strong business community, sharing where you have been and where you are going to be is a great idea. By telling people where you will be, you are inviting people to arrange meetings with you while you are in the area. This is great if you have gaps in your diary!

Use the search people to find and talk to people in your target locations or
businesses
If you are looking for introductions into a certain location, company or industry, you can search for these and connect with people already in those fields. This makes expanding your network, gaining new clients and strengthening existing customers easier.

Send personal messages for birthdays and anniversaries
You will get a notification when it is someone’s birthday or they are celebrating a work anniversary. You will have the choice to send a template message and this (for me) is a big NO NO! Make it personal to the person and please never use the template!

So, How many are you doing? Hope you enjoyed this tips and if you have any, please let me know!!

The Grow Show with Charlotte Cooper

In the second episode of Season Two of “The Grow Show”, we talk to Charlotte Cooper! Charlotte talks about dance and her journey as a dancer to teacher.

We talk about all things DANCE and this podcast will cover:

  • Her biggest challenge to date
  • Why she started her business
  • What can dancing help you with?
  • We answer the question…. “Can anyone dance?”
  • Plus so much more!

You can listen to the show on a number of different podcast platforms including iTunes,Google Podcasts, Radio Public, Spotify, Deezer and Stitcher!

You can find out more information about Charlotte by visiting her website HERE!

Hope you enjoy the show!

9 tips for making sure your Facebook Live is Fantastic!

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If you are going to do a live performance, there are a few tips that I used when I did my 4NTV Live that I wanted to share with you that helped me. There are so much more tips that could be talked about but here are the main 9 points that I feel are important for you to know.

Before the Live Streaming

Plan what you will say

This sounds like it would be common sense but we need to know what content you will be covering. You should say it out loud before hand and have notes to hand if there is a chance you might lose your focus. Make sure these are bullet pointed to make it easier to read.

Choose a location that will work

Make sure the location has got a good internet connection, is quiet and will work for the streaming. Try to cut out any external noise, humming from machinery and see if you can stop people interrupting you when you will be doing it.

Check the following:

Have you done and checked the following:

– Told people when it will be so they can join in.

– Created a Facebook Event and invited people to it.

– Already done one live as a test to make sure the connection, lighting, banner positions and computer layout works.

– Made sure that the settings are correct on the recording device (such as mirroring on Facebook Live) and there is enough storage to hold the recording.

During the Live Streaming

If you are going live, make sure you set up with plenty of time

I got to my location 1 hour before the live streaming to make sure everything was ok (even tho I had tested it the previous day). This meant I had time to respond to messages and promote it beforehand, make sure all of the equipment was still ok and I had a cup of coffee and a glass of water for during the Live Streaming (it is surprising how dry your throat goes!).

Stick to the plan

During the Live Streaming, you will get comments from people and questions that you will want to answer. Make sure you are in control of these and plan in sections of the presentation when you answer these and have time to read them. Also, if you said it will be within a certain time frame, stick to it and do not go over.

Engage with the audience if it is going out live

Start the recording with a powerful opening welcome and say hello to the people who have joined you. Invite them to share the broadcast with other (Especially if it is on Facebook) and see how they are all doing. Encourage them to press the like buttons and ask them questions. Expect a delay in the questions coming through (as people will have to type these out) and also the internet will add the slight delay as well.

 

After the Live Streaming

Share, Share and Share again

If you are recording this on Facebook Live, you can save this onto your phone so you have the file (which you can upload to Youtube or other video platforms). You can also trip the video out and use the audio as a Podcast and share it on Audioboom, Soundcloud, iTunes and so many more platforms.

On Facebook itself, you can share the post in groups, business pages and with your following. This is the brilliant thing about Facebook Live, the video stays on your timeline and does not delete after so many hours. This means if people missed the original show, they can catch up with the content at a later date.

Blog about it

You can just release a great piece of content so why not use it again on a different platform and link it to a blog. That way you can share the post to a wider audience that might not be connected with you on Facebook. You could also send this out to your database if you wanted to (which is exactly what I did).

Use the content on different platforms

As I mentioned above, Use this URL and content on as many platforms as possible. Not everyone will have time to watch a 30-minute live video at a certain time or even 30 minutes to watch a video at a time that suits them. It is really important to have the content in a blog post, Podcast or on different social media sites so they can see and absorb the content when they are ready.

This also means you are using your content wisely as it is serving one or more platforms which will save you time!

Hope these hint and tips help!

7 Ideas for Video and Live Streaming!

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Here are 7 ideas to help you get started!

Motivation Insights

The idea behind these is to give people a spark of inspiration. This could be to start something new, look at things in a different way or to give clarity and confidence in something they are not sure about. Either way, make it clear concise and to the point.

People remember motivation quotes, have you got one that you can share?

Business tips

We are all experts in our particular fields so giving business tips to help people using video is an easy way of doing this. If you are not sure about what to say, think about these 3 things-

– What is the most commonly asked question in your industry?

– Is there a particular product you do that you want to sell more of?

– Is there something you don’t do that people keep contacting you about?

The main idea behind this is to make you the go-to guy in your industry and separate you from the other people who do not use video.

Product or Services you provide

Have you got a product that people would like to see? Have you got a delivery that is exciting, do you have new products that will need unpacking or do you have a service that you could show that will save people time? This could be as simple as a tour around the office to meet the team. If so then record this on video so people can see what you are offering.

People get excited by new things that they haven’t seen before!

Your Blogs

blog

Any blogs that you have written will give you content for a video. It is simple, talk about the blog, the content, message and how you can follow up and find more information. If you release a blog each week, you could record a video about it!

If you wanted to turbo boost this idea, use Live Streaming and get people’s reactions, ask them questions and engage with your audience!

Use your existing content on other platforms to save time coming up with new ideas.

To answer your frequently asked questions

You can use answer your top 3-5 questions using video. This is great as it give the future client a chance to see you and saves you time emailing the content to them.

This also give them a chance to get to know you so when they do make that first call to you, they know your voice which accelerates the Know/Like/Trust cycle.

Recording a two-minute video could save you emailing the same response to many people!

Tours of places you are visiting

People are nosy! If you are somewhere pretty or relaxing then why not do a quick video of it. Also, if you are selling a property or showing people where to find you, a video is brilliant to bring this to life. This works for the event you are attending and I will be covering this in a future email.

Show off where you are and get people engaged in what you are doing.

Interviews with other people

I love finding out about people’s backgrounds and how they got into what they are doing. A video is great for this and a great way of sharing hints, tips and gaining a new audience for you (if the person who is being interviewed by you shares it as well). You can do also do a before and after a video which will give you more content and a better insight into the interviewee as well as give you more credibility.

You can also get video testimonials from people who have used your products and services. These can be used on social media and on your website and is a great way of building more credibility to your brand.

By other people endorsing you on video, your credibility shoots up!

Hope these ideas work and just keep at it. The first few times you do a video you might cringe at it but it really does get easier the more you do!!

How are you improving yourself this year? 

I am a big lover of self-development. I love to grow as a person and really enjoy learning and then passing on what I have learnt to others.

I use the following methods to develop but there are so much more out there:

  • Read books, E-Books and blogs
  • Listen to Podcasts whilst riding or driving
  • Watch Ted Talks and other videos.
  • Attend networking meetings and talk with others in your industry or related industry
  • Watch presentations about personal stories and insights into different professions

Everyone learns differently so it’s best to find the way that suits you the most. Once you have found the way that works, keep doing it.

Hope this has been useful and let me know how you are developing you and your business this year!

What happens to your social media when you’re ill?

Do you have days when you cannot be bothered to go onto social media?

I know I have so I thought I would write about it!

If you run a business then you need to be prepared for the days where you fall ill or, on the other extreme, get too busy to market your business. Suddenly you don’t have enough time to get everything done. When this happens normally the first thing to be dropped is social media, blogging or anything thing else that doesn’t give you an ROI straight away.

I hear this all the time as I talk to people about social media and it infuriates me.

Why? I used to hold down a full-time job and run a marketing business (before focussing on my business full time) and still used to send out more content than most people. At the peak, I was producing two blogs and newsletters, running a Networking Hour on Twitter, two radio shows, one podcast per week and running social media accounts for clients. If you do more than that, please let me know and I will buy you a drink!

If you want to do something then you will!!

Now, I get that some people can’t manage that level of content all of the time but it’s not that hard when you have a plan. That way, if something did happen, you could still manage the content that needs to be sent out to your customers.

Here are my 5 top tips for managing your content when you are ill or busy:

1. Schedule as much as you can so you know that your content will go out. This is great for blogs, podcasts and social media.

2. Have a library of content (blogs, podcasts and videos for example) that you can call upon if you need too. That way you are not panic writing when you are not feeling up to making even a cup of tea.

3. Have your key messages for social media to hand so if you need to pass it to someone, you both know the same message is being said. There are people who can help you do this from a few days to weeks. Especially when you are busy, this could really help you out.

4. Have a marketing plan for the year to anticipate busy periods. That way you won’t be in the position that you are “too busy” to create content. I am a great fan of planning in writing blocks when it is quiet and building a bank of material I can use.

5. Cross pollinate your content. Blogs can become videos or LinkedIn articles as well as newsletters to send out to mailing lists and all of these can filter down into tweets and Facebook posts.  Use what you’ve got across all your platforms. Also, if you are exhibiting or speaking at an event then you have so much content that you can use.

I hope this helps and if you have any questions then let me know.

5 Ways to get involved with Grow Marketing and Media in 2019!

At Grow Marekting and Media, we want to help as many people become confident using social media for their business or community project. This includes what to post, what content to create and giving then new and exciting skills for them and their team to use.

So, we have five simple ways you can get started with straight away to make sure 2019 will be a great year for your social media.

Free Guides and Downloads

On our website, we are including FREE guides and downloads for to you learn from. These range from different topics and are updated regularly. Topics range from Networking, Podcasting, Networking Hours, Social Media Guide to what to do at an event.

14 Day Challenges

Covering topics such as Video, Creating Content, Twitter, LinkedIn to Facebook and Instagram, we cover these topics in a 14 Day Progamm that includes daily challenges, articles, newsletters and a private Facebook Group to answer all of your questions.

Book into a 1-2-1 with Gary

If you are stuck in a rut with what to post or need to be shown something regarding your social media or website, book a 1-2-1 with Gary and we can overcome this. This includes reviewing your current content, showing you how to navigate a platform to coming up with ideas for your posts.

Join the Grow Marketing Subcription

If you would like regular marketing support but you are on a budget, come and join us! For only £25 per month, you will get access to our private Facebook Group and receive a Daily Challenge and Marketing Idea, a Weekly Article and a Monthly Review Call.

Follow us on Social Media

Grow Maketing and Media is on Facebook, Twitter, Instagram, Youtube and Podcasting Platforms. Each will give you content for you to enjoy for FREE!

Also, come and join us in our FREE Facebook Group called Grow Marketing Community for regular updates and articles.

See you soon and remember, if you want to start taking action and getting results from your social media, let’s have a chat!!

In 2019, I’m excited about….

Here are 10 things that I’m excited about in 2019!

1. Starting my new podcast “A Day in the Life of….”.
2. Launching the new Grow Marketing Subscription.
3. Re-Launch of Grow Library.
4. Bringing in Contributors into the Grow Marketing and Media.
5. Getting more involved with community projects in Warwickshire.
6. Testing out new video techniques.
7. Doing more Facebook Lives and live streaming.
8. Expanding my network and public speaking skills.
9. Creating more marketing assets including radio interviews, articles in magazines and joint video and Facebook Lives.
10. Continuing to help my existing clients and growing my business.

So here are mine, now what’s yours? Let me know what you think and post them in the comments below!!

Here’s to a fantastic 2019!

Merry Christmas Everyone!!

2018 has been incredible and I would love to take this opportunity to thank everyone for your support this year! I have met some fantastic people at all of the events that I have attended, improved my digital skills, my knowledge and was able to promote people on-line and off-line in ways I did not imagine at the start of the year.

Without your help, I would not of been able to achieve half the things that I have

This month has been manic so I will be spending Christmas catching up with loved ones and relaxing so my body can rest and rebuild.

I hope you spend Christmas doing what you love to do and with the people who you want to spend it with.

So, Merry Christmas Everyone and a Happy New Year!