Before you start you video series, there are a few things to consider that will give you better idea of what the videos will be like, who will be watching and why you are doing them in the first place. I also find it cuts the time the production time down as you will be more focused and you know what you want to achieve (and the message will be clearer which makes for a better video).
So, here are a few things to consider:
Where does it fit into your marketing plan?
Every bit of marketing you do needs to have a purpose and fit into the overall plan for your business. A video series could do one of these things:
- Educate your viewers
- Update you viewers on new products, services, policy changes etc
- Showcase a particular series of products or services
- Answer any questions that people have asked
Where will you record them?
Choosing the right location is key for any video series. It is always good to have a space where you feel comfortable and control all of the variables.
Who is your audience?
By knowing who your audience are, you can tailor the content for them and make it as valuable as possible. Also, if you are using the video to highlight new products and services, you can look at their pain points and target the benefits of your product to them.
What will the content be?
This question looks simple but before you press record, you need to know not only what that video will be about bit how it fits within the video series. This way, you can refer to other videos within the series.
Also, by working out what content you will be including within the video series, you will reduce you recording time!
How often will you be releasing them?
Choose a frequency that not only suits you but your audience. It’s better to say that you will be releasing a weekly video or a monthly video and then release extra content then committing to daily videos and not keeping up with them.
This will also depend on the content that you want to release. A company who will be using video to update their viewers with policy changes might have enough content for monthly videos whilst a retailer could have enough content for a daily videos.
Whatever the frequency, make sure you release the videos at the same time and day so people get used the content being available. Examples include 12pm everyday, every Monday at 7am and the first Wednesday of each month at 6pm.
Where are you going to post them?
Once you know who you are going to target, you can then decided where to share the content. First, share it in places where your ideal customers will be and then anywhere else you think it will provide value. Consider having them within your website, blogs and other platforms (such as YouTube).
Where else you can do with the content?
Once you have the idea and the content, you could turn the idea for the video series into so many things.
- Podcast Series
- Live streaming series
- Mini pieces of content (such as pictures, quotes or mini videos)
- Talks and seminars
- Presentations to give to companies
Also, you could share the series with networking groups and collaborators so the content will reach new audiences and they will provide value from them.
Do you need anyone else to come in to support it
By deciding what the series will look like, what format they will be in and who you will be targeting, you might find that you need extra support inn making these videos.
It could be you need someone to put the videos together, to help you record them, to bring in extra equipment or you might need guests to interview. By deciding all of these now, it will make the final video series easier to record and save you time!