So many people ask me how to manage their account as they do not have the time or the energy to do so. In reality, it does not take that long to manage your Twitter account effectively and you can easily get results from going onto it for 2-3 hours a week.
Here are 9 tips for you to help you do this (and this works!).
Schedule using tools like Hootsuite, Tweetdeck, Buffer or loads more.
To manage your account effectively, you need to schedule your tweets. You can do this with a third party and there are quite a few in the market. Each of the platforms works in a different way and this means that you can spend 1 hour a week scheduling all of your key messages into Twitter, this frees you up to engage with people (or if you get really busy, your messages will still get sent out).
Gives you more time to engage, reply and retweet etc.
So many people forget that social media should be SOCIAL!! This means that Tweets are another form of communication and if you schedule your main messages, this should give you more time to talk to people. This is where the magic will happen as they as the more you engage with your audience, the more they will engage with you.
Choose 20 key messages
You need to make sure that you pick at least 20 key messages to send out to your audience.
Make sure these are a mix of the following types of messages:
Broadcast- This send out a message that tells someone about something. This could be a link to a website, special offer and new product or service you are launching.
Conversational- This could be tweet between two people or a group which is just talking. This could happen in a Networking Hour, after another tweet or if you like a tweet and you reply to the sender.
Engaging- This is a message that you would like a response too This could be a poll, a question to your followers or a call to action. Either way, people engage and response to it.
If you have more than 20 then that’s great! It is always good to have more messages than you need so you can pick the ones that will give you the best returns. Also, if a message is not working but you have another that could work instead, change it and see how it goes.
Choose frequency per day that is going to get you noticed.
Sadly, if you are posting once a day or a week, Twitter will not be working for you. People are busy and their time-lines are even more so. If you do not look at your time-lime in 2 hours then you will be missing the majority of your followers messages (and this only increases the more followers you have).
Ideally you need to be tweeting at least 3 times a day to make sure your message is being seen and it is certainly OK to repeat messages after 4-5 days. If people miss the message the first time around then they might see it on the third or fourth rotation (this is especially true of blogs are people are sometimes too busy to read it the first time they see it).
Learn when your customers are on Twitter
You know your customer and their habits. This means you know when they will be on-line and on social media and you should aim to send out tweets when they are more likely to see them. If you are not sure when this is, think about when you are on social media. This could be at breakfast (7am), Lunch (12pm), Mid Afternoon (3pm) and maybe a few times after work (5pm and 7pm). Now this might change on different days or need tweaking but when you working this out, try to be as specific as possible to get the best results.
Review and Change your messages if needed.
I would personally check my key messages every week to make sure they are current and still working for me. I would be adding other key messages at different times to see if I have the timings correct and measure the effectiveness of the tweets using Twitter Analaytics (which I will be talking about in the next email) or a third party app.
Have a plan for a rolling 12 month basis
You know your customers better than anyone and what works at this time of year might not work in 4-6 months time. This is why I work on a rolling 12 month plan so I plan what messages worked ready for the next year. Also, if I missed an event this year then I can plan it in for next year.
Be Flexible and do not be afraid to change your plans
If things are not working out or you need to change the times of your tweets, the messages or the amount you are sending then do it! It is better to change something rather than let it slow you down or worst still, do damage to your business. This does go back to reviewing your messages but make sure you are proactive with this.
If you plan to be on a networking hour, make it work for you!
If you are going to be spending an hour on Twitter, make sure you plan and prepare for it and make the most out of every tweet. Time is precious so do not go onto one without knowing what your main messages are and where you want to drive traffic to.